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EMS Promotion using Social Media

User created content is an amazing medium for promoting your EMS service or emergency responder agency to customers. Watch the below music video by an FDNY paramedic. The combination of education, hip hop music, and career awareness is an amazing.

Many organizations adopt policies and procedures regarding development of user generated content – like videos, podcasts, blog posts – with a worst case scenario in mind. Instead consider how your organization could empower employees to positively discuss the organization’s purpose, culture, and service.

This music video makes a powerful statement about FDNY EMS. I watch this video and I think this organization makes a difference, employees have a sense of belonging to a culture that is important, and employees have energy at the end of the work day for creative expression.

Remember employees are talking about your organization using social media. How can you empower and encourage them to develop messages that are positive and as powerful as this video?

Watch and comment. Thanks.

Related Posts: EMS Recognition Videos

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  3. How South Orange Rescue Squad is Using Social Media

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